Struggling to show clients the real value of your coaching? No more worries! According to reports, “Positive testimonials and reviews increase customer trust in a business by 72%.” (source) Testimonials let clients see results others have achieved and help build trust in your coaching.
As a coach, don’t feel shy about asking for testimonials. Asking at the right time, in the right way, and using the correct templates makes it easier to get honest and meaningful feedback. Yes, it’s true; keep reading this blog to learn more.
Top 5 Ways to Ask for Coaching Testimonials
1. Check the Signs
As a coach, check whether the clients are happy with the coaching or not. The right time to ask for a testimonial is right after they send you a “Thank You” message. Politely ask them to write a testimonial about how the coaching helped them achieve their goals.
2. Use a Testimonial Tool
Many all-in-one tools, such as Trust, Famewall, and Testimonial.to make collecting and sharing both video and text testimonials easy.
3. Send Surveys
Send a short survey to get real feedback from clients. Also, don’t forget to ask their permission before using their answers in a testimonial.
Questions that can be added in the survey:
- What struggles did you face before starting coaching?
- Would you recommend this coaching to others?
- What are the results achieved after attending the coaching sessions?
4. Reach Out Personally
Contact clients directly via email, message, or call after the sessions are over. Ask clearly to know whether they would like to share the results.
5. Make it Easy
Always use simple and direct questions for clients to give answers without thinking too much. Asking the right questions helps you get real testimonials that show the results of your coaching.
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When is the Best Time to Request Coaching Testimonials
To increase the chances of getting Yes as an answer, ask for testimonials during the following times:
- Milestone Success: When clients overcome challenges or achieve goals and succeed both in their personal and professional lives.
- Session Completion: When clients showcase progress right after coaching sessions are over.
- Expressed Satisfaction: When the clients show excitement or happiness about the coaching experience.
- Notable Progress: When clients show good improvements or achieve remarkable results.
- Positive Session: Ask when the productive session ends, especially when clients are motivated and active.
- Renewal or Continuation: When clients ask for renewal or continuation of coaching sessions.
- Unsolicited Praise: When clients praise the coaching without even asking.
You can send a personal thank you card to clients, even when they haven’t given any testimonials.
Easy Templates to Request Coaching Testimonials From Clients
Here are the 4 types of testimonials you can use to get honest feedback from clients:
1. Service Testimonial
Service testimonials can either be short or detailed. They show how the coaching helped clients, especially the changes that took place after the session.
Ask this question: What challenges did you face? what notable progress did you make?
Template: Working with (write the coaching business name) was amazing. They helped with (state the problem), and have seen (mention achieved results). Coaching with (coaching business name) built confidence, and is highly recommend to anybody facing similar challenges.
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2. Case Study Testimonial
Case studies tell a long story about the client’s journey. How they were before and what changes took place after coaching.
Ask This Question: Who are you, and what challenges brought you here? What all benefits did you receive from coaching?
Template: (write the client’s name), (specify age/profession), struggled with (state the problem) before coaching. Under (write the coaching business name), guidance for (coaching time period), (he/she/they) achieved (mention the achievements) and experienced (overall satisfaction), making a remarkable difference in (his/her/their) personal and professional lives.
3. Direct Quote Testimonial
Direct quotes are short comments that clients share about their satisfaction with the coaching.
Ask this question: How happy are you with the services? Would you recommend this coaching to others?
Template: Since working with (write the coaching business name), notable progress has occurred in (state the area of improvement). Coaching felt (describe the client’s emotion/experience) and is highly recommended for anyone looking to achieve (particular goal)
4. Video Testimonial
Video testimonials are usually 5-10 minutes long, where the clients talk about their experience with the coaching. It’s possible to give them a script or questions to guide them to speak about their experiences and results.
According to reports, “88% of people trust video testimonials as much as personal recommendations.” (source) This shows how helpful video testimonials can be for coaching businesses in attracting new clients.
Template: Before coaching with (write the coaching company name), (mention the client’s name) faced issues with (state theproblem). After (coaching time period), (he/she/they) achieved (mention achieved results) and experienced a positive change. Coaching with (write the coaching business name) is highly recommended to anyone wanting to improve (particular area)
Conclusion
Don’t feel awkward asking clients for testimonials. It’s easy to get feedback when you ask them at the right time in the right way. Clients are likely to say Yes when provided with simple templates. Always be respectful to clients, even when they don’t give testimonials. Read the blog carefully and showcase your coaching results confidently to attract more customers.
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