It’s no wonder that the main focus of coaching is always about helping clients. How do coaches reach out to their target audience easily?
It’s through public speaking. According to reports, “71% of people know about brands better through live presentations than through blogs.” (source) Yes, speaking at events, webinars, or workshops shows people that you are a professional in this field.
Public speaking is also one of the best ways to earn people’s trust. It works better than any marketing tools like ads or social media posts. Why? Because people can directly see and hear how you help clients live. In this blog, you will see how public speaking helps coaching businesses flourish.
7 Benefits of Good Speaking Skills in Building a Successful Coaching Business
1. Builds Your Brand & Reputation
What are your biggest challenges as a coach? It’s finding new clients, right? Coaches who talk directly to people about their business leave a strong impression. This means people will easily recognise the brand and the services being offered. Speaking at events or workshops about expertise also helps establish authority in a specific field. As a result, clients looking for help in that particular area will definitely seek your help.
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2. Converts Leads into Clients
After lead generation, the next step is to make interested people turn into clients. This won’t happen just by explaining to them your coaching services. As a coach, help them manage the challenges and worries and motivate them to take the right action.
Make it possible through popular tactics such as storytelling, emotional connection, and persuasive communication. Speaking with empathy, authenticity, and confidence helps you connect easily with potential clients, understand their needs, and guide them toward making the right decision.
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3. Provides Greater Value to Your Audience
A coach’s main goal is to help their clients achieve goals. Make the sessions engaging throughout by offering guidance, support, and proper feedback. How do public speaking skills help a coach in this?
A coach will develop the capabilities to listen carefully, ask the right questions, and provide proper feedback. Speaking with curiosity, respect, and encouragement leads to client engagement, brings out their ideas, and inspires them to take action.
4. Ensures Your Mission & Work Reach a Wider Audience
Sometimes, you may speak confidently and energetically, and the clients may not take the message seriously. In coaching, strong speaking skills ensure that sessions are confident, clear, valuable, and memorable.
Using storytelling, well-structured presentations, careful word choice, and other strategies helps clients understand concepts better. These also help them remember important advice and stay engaged throughout. Speaking effectively helps you communicate the message clearly, connect with clients, and build a lasting impact.
5. Showcase Your Coaching Expertise & Style
Speak to an audience by showcasing skills and sharing client success stories without revealing their private details. Also, share a short bio with event organisers in advance. This will let the audience understand your expertise even before the talk starts. Isn’t it the perfect way to create trust and interest right from the start?
As a coach, take more public speaking opportunities related to your coaching niche. Also, share real-life examples of common challenges to establish yourself as a thought leader. This will leave a lasting impression on the audience, attract more clients and high-quality leads, and many may turn into loyal customers after hearing the talk.
6. Grow Your Network
You get many chances to meet various kinds of people while speaking at public events. They include other professional coaches, clients, industry experts, and more. Building and maintaining connections with them helps get more opportunities and recommendations. You can grow your career easily by developing relationships and personal connections with like-minded people.
7. Maximise Leads Through Follow-Up
Public speaking is indeed a time-consuming process. Be a professional coach who takes advantage of the audience’s interest in your talk. Do the following after the event ends:
- Collect contact details of people who attended the event.
- Give them helpful resources
- Reach out to them, thank them and offer any help they might need.
- Connect with them through social media to build stronger relationships.
All your efforts will eventually turn into clients and help strengthen long-lasting relationships with potential clients.
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Conclusion
Public speaking is more than just speaking. Yes, it’s about sharing ideas with the right kind of people. Speaking helps coaches build trust and make people believe in what they do.
Through speaking, coaches can get benefits such as getting new clients, growing their network, maximising leads, and more. Be a coach who speaks at public events to influence people and make your coaching business more successful.
Add public speaking to your marketing strategy and watch yourself become a busy expert coach!
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